{"id":35822,"date":"2020-08-03T13:57:19","date_gmt":"2020-08-03T13:57:19","guid":{"rendered":"https:\/\/www.oxatis.com\/ecommerce-website-erstellung\/e-commerce-best-practice\/"},"modified":"2022-09-21T11:11:56","modified_gmt":"2022-09-21T09:11:56","slug":"ecommerce-best-practice","status":"publish","type":"page","link":"https:\/\/www.oxatis.com\/de\/ecommerce-website-erstellung\/ecommerce-best-practice\/","title":{"rendered":"<span class=\"white_space_nowrap\">e-Commerce<\/span> Best Practice"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8220;1&#8243; custom_padding_last_edited=&#8220;on|tablet&#8220; _builder_version=&#8220;4.16&#8243; use_background_color_gradient=&#8220;on&#8220; background_color_gradient_direction=&#8220;45deg&#8220; background_color_gradient_stops=&#8220;#12142a 48%|#06b6df 100%&#8220; background_color_gradient_start=&#8220;#12142a&#8220; background_color_gradient_start_position=&#8220;48%&#8220; background_color_gradient_end=&#8220;#06b6df&#8220; width=&#8220;100%&#8220; 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module_id=&#8220;ancreBestPractice&#8220; _builder_version=&#8220;4.16&#8243; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_row _builder_version=&#8220;4.16&#8243; custom_margin=&#8220;0px||0px||false|false&#8220; custom_padding=&#8220;0px||0px||false|false&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_column type=&#8220;4_4&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; _dynamic_attributes=&#8220;content&#8220; text_line_height=&#8220;1.2em&#8220; text_orientation=&#8220;center&#8220; custom_margin=&#8220;||0px||false|false&#8220; custom_padding=&#8220;||50px||false|false&#8220; custom_padding_tablet=&#8220;||30px||false|false&#8220; custom_padding_phone=&#8220;||15px||false|false&#8220; custom_padding_last_edited=&#8220;on|phone&#8220; custom_css_main_element=&#8220;color:#333333;||line-height:1.2em;||font-weight:600;&#8220; saved_tabs=&#8220;all&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2 class=\"general_title_type\">DER Guide f\u00fcr einen effizienten Online-Shop<\/h2>\n<h3 class=\"general_subtitles\">Alle Best-Practice-Beispiele f\u00fcr Ihren Erfolg im Netz<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; module_class=&#8220;colonnesimgbg margin_left_percent&#8220; _builder_version=&#8220;4.16&#8243; background_enable_image=&#8220;off&#8220; background_size=&#8220;initial&#8220; background_position=&#8220;top_right&#8220; custom_margin=&#8220;0px||||false|false&#8220; custom_padding=&#8220;0px|||15%|false|false&#8220; background_last_edited=&#8220;on|tablet&#8220; background_size_tablet=&#8220;initial&#8220; background_position_tablet=&#8220;bottom_left&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220;][et_pb_row column_structure=&#8220;1_2,1_2&#8243; _builder_version=&#8220;4.16&#8243; width=&#8220;100%&#8220; module_alignment=&#8220;left&#8220; custom_margin=&#8220;||||false|false&#8220; custom_padding=&#8220;||||false|false&#8220; custom_css_main_element=&#8220; display: flex;&#8220; global_colors_info=&#8220;{}&#8220; custom_css_main_element_last_edited=&#8220;on|tablet&#8220; custom_css_main_element_tablet=&#8220;flex-direction:column;&#8220; custom_css_main_element_phone=&#8220;flex-direction:column;&#8220;][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; text_orientation=&#8220;justified&#8220; global_colors_info=&#8220;{}&#8220;]<\/p>\n<p>Ob Marktf\u00fchrer, Pure Player oder Click-and-Mortar: Die Performance Ihrer Website ist immer eine Strategiefrage.<\/p>\n<p>Um die Rentabilit\u00e4t Ihrer Investitionen und Online-Aktivit\u00e4ten bewerten zu k\u00f6nnen, m\u00fcssen Sie als Online-H\u00e4ndler eine detaillierte Strategie ausarbeiten: Wie machen Sie aus Seitenbesuchern K\u00e4ufer?\u00a0Welche Tools m\u00fcssen Sie verwenden, um Neukunden zu gewinnen?\u00a0Durch welche Methoden geben Ihre Kunden mehr Geld aus?\u00a0Wie k\u00f6nnen Sie Ihre Kunden an sich binden?<\/p>\n<p>Neben diesen strategischen Fragen ist es besonders wichtig, dass Sie als Online-H\u00e4ndler mit den Trends und Innovationen des e-Commerce vertraut sind. Erfahren Sie mehr \u00fcber aktuelle Entwicklungen im Verhalten der Online-K\u00e4ufer.<\/p>\n<p>Das Ziel dabei ist es, dass Sie zu den besten Konditionen arbeiten k\u00f6nnen und Ihre Effizienz dabei kontinuierlich steigern.<\/p>\n<p>Damit Sie dieses Ziel erreichen, versorgen wie Sie in diesem Guide mit Best-Practice-Beispielen von Top-e-Commerce-Seiten und geben Ihnen effektive Methoden an die Hand, wie Ihr Unternehmen Schritt f\u00fcr Schritt nachhaltig wachsen kann.<\/p>\n<ul>\n<li><strong>Erstellung<\/strong>: Bauen Sie Ihre Seite zu den besten Konditionen auf<\/li>\n<li><strong>\u00dcberarbeitung und Migration:<\/strong> Transformieren Sie Ihre Seite und verbessern Sie Ihre Performance<\/li>\n<li><strong>Akquise:<\/strong> Gewinnen Sie potenzielle Kunden f\u00fcr sich<\/li>\n<li><strong>Konversion<\/strong>: Machen Sie Ihre Besucher zu K\u00e4ufern<\/li>\n<li><strong>Regelkonformit\u00e4t:<\/strong> Sichern Sie Ihre Kunden ab<\/li>\n<li><strong>Durchschnittlicher Warenkorb:<\/strong> Steigern Sie die Ausgaben pro Kunde [kein Inhalt &#8211; noch zu erstellen]<\/li>\n<li><strong>Kundenbindung:<\/strong> Animieren Sie Ihre Kunden, regelm\u00e4\u00dfig bei Ihnen einzukaufen<\/li>\n<li><strong>KPI und e-Commerce:<\/strong> verbessern Sie Ihr Return On Investment (ROI)<\/li>\n<\/ul>\n<p>Das Team von Oxatis betreut seit \u00fcber 20 Jahren tausende Unternehmen bei der Weiterentwicklung ihres e-Commerce. Unsere Beratungen und Best-Practice-Beispiele aus diesem Guide sind das Ergebnis unserer langj\u00e4hrigen Erfahrung. Unsere Expertise erstreckt sich \u00fcber 21 verschiedene Branchen von Mode bis Hausbau \u00fcber Sport, Industrie, Beauty und Profi-Ausr\u00fcstung.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;1_2&#8243; _builder_version=&#8220;4.16&#8243; background_enable_color=&#8220;off&#8220; background_image=&#8220;https:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/03\/guides-bonnes-pratiques.png&#8220; background_position=&#8220;center_right&#8220; global_colors_info=&#8220;{}&#8220;][et_pb_text _builder_version=&#8220;4.16&#8243; width=&#8220;100%&#8220; min_height_tablet=&#8220;250px&#8220; min_height_phone=&#8220;&#8220; min_height_last_edited=&#8220;on|tablet&#8220; custom_css_main_element=&#8220;flex:1;&#8220; global_colors_info=&#8220;{}&#8220;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8220;1&#8243; module_class=&#8220;internationalDisplayNone&#8220; _builder_version=&#8220;4.16&#8243; custom_margin=&#8220;||0px||false|false&#8220; 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_builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_text content_tablet=&#8220;<\/p>\n<h2>Entdecken Sie unsere Artikel<\/h2>\n<p>&#8220; content_phone=&#8220;&#8220; content_last_edited=&#8220;on|tablet&#8220; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;]<\/p>\n<h2>Entdecken Sie<\/h2>\n<h2>unsere Artikel<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8220;3_4&#8243; _builder_version=&#8220;4.16&#8243; global_colors_info=&#8220;{}&#8220;][et_pb_blog fullwidth=&#8220;on&#8220; posts_number=&#8220;100&#8243; include_categories=&#8220;268&#8243; show_more=&#8220;off&#8220; show_pagination=&#8220;off&#8220; _builder_version=&#8220;4.16&#8243; header_font_size=&#8220;16px&#8220; width=&#8220;135%&#8220; width_tablet=&#8220;100%&#8220; width_phone=&#8220;&#8220; width_last_edited=&#8220;on|tablet&#8220; custom_margin=&#8220;|||-33%|false|false&#8220; custom_margin_tablet=&#8220;29px|||auto|false|false&#8220; custom_margin_phone=&#8220;&#8220; 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