{"id":35664,"date":"2020-07-29T16:15:57","date_gmt":"2020-07-29T16:15:57","guid":{"rendered":"https:\/\/www.oxatis.com\/ecommerce-sell-online\/e-commerce-good-practice\/"},"modified":"2022-08-06T15:13:10","modified_gmt":"2022-08-06T13:13:10","slug":"ecommerce-good-practice","status":"publish","type":"page","link":"https:\/\/www.oxatis.com\/en\/ecommerce-sell-online\/ecommerce-good-practice\/","title":{"rendered":"<span class=\"white_space_nowrap\">e-Commerce<\/span>  Good Practice"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;45deg&#8221; background_color_gradient_stops=&#8221;#12142a 48%|#06b6df 100%&#8221; background_color_gradient_start=&#8221;#12142a&#8221; background_color_gradient_start_position=&#8221;48%&#8221; background_color_gradient_end=&#8221;#06b6df&#8221; width=&#8221;100%&#8221; 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module_id=&#8221;ancreBonnesPratiques&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;content&#8221; text_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||50px||false|false&#8221; custom_padding_tablet=&#8221;||30px||false|false&#8221; custom_padding_phone=&#8221;||15px||false|false&#8221; custom_padding_last_edited=&#8221;on|phone&#8221; custom_css_main_element=&#8221;color:#333333;||line-height:1.2em;||font-weight:600;&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 class=\"general_title_type\">THE guide for an effective e-Commerce site<\/h2>\n<h3 class=\"general_subtitles\">All the good practice to succeed online<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;colonnesimgbg margin_left_percent&#8221; _builder_version=&#8221;4.16&#8243; background_enable_image=&#8221;off&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_right&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;0px|||15%|false|false&#8221; background_last_edited=&#8221;on|tablet&#8221; background_size_tablet=&#8221;initial&#8221; background_position_tablet=&#8221;bottom_left&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.17.6&#8243; width=&#8221;100%&#8221; module_alignment=&#8221;left&#8221; custom_margin=&#8221;|||0px|false|false&#8221; custom_padding=&#8221;|||0px|false|false&#8221; hover_enabled=&#8221;0&#8243; custom_css_main_element=&#8221; display: flex;||margin-left:0px !important;&#8221; global_colors_info=&#8221;{}&#8221; custom_css_main_element_last_edited=&#8221;on|tablet&#8221; custom_css_main_element_tablet=&#8221;flex-direction:column;&#8221; sticky_enabled=&#8221;0&#8243; custom_css_main_element_phone=&#8221;flex-direction:column;&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.17.6&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_text _builder_version=&#8221;4.16&#8243; text_orientation=&#8221;justified&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Among the major challenges for businesses, Pure Players and Click and Mortars, the performance of their site is a strategic issue.<\/p>\n<p>To ensure the profitability of their investments and online business, e-merchants define their web strategy by answering key questions: how do you convert visitors into buyers?\u00a0; what tools should be put in place to find new customers?\u00a0; what revenue should be applied to increase their spending?\u00a0; or how to retain them?<\/p>\n<p>Alongside these strategic questions, it seems essential for e-merchants to closely follow e-commerce trends and innovations, such as changes in e-buyers\u2019 behaviour.<\/p>\n<p>The goal: on one hand, to guarantee the best conditions at start up, and on the other hand to effectively develop their business.<\/p>\n<p>To help you achieve this goal, in this guide discover the good practice inspired by top performing e-commerce sites, as well as the essential growth levers to activate at different stages of your website\u2019s life cycle.<\/p>\n<ul>\n<li><strong>Creation<\/strong>: launch your site in the best conditions<\/li>\n<li><strong>Redesign and migration<\/strong>: successfully transform your site and improve its performance<\/li>\n<li><strong>Acquisition<\/strong>: attract more potential customers<\/li>\n<li><strong>Conversion<\/strong>: turn your visitors into buyers<\/li>\n<li><strong>Regulatory compliance<\/strong>: reassure consumers<\/li>\n<li><strong>Average Order Value<\/strong>: augmenter les d\u00e9penses de vos clients [no content &#8211; to create]<\/li>\n<li><strong>Loyalty<\/strong>: encourage your account customers to buy regularly<\/li>\n<li><strong>e-Commerce KPIs <\/strong>: improve your return on investment<\/li>\n<\/ul>\n<p>For 20 years Oxatis teams have assisted in the e-commerce development of several thousand companies. 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