{"id":47543,"date":"2021-02-23T16:39:15","date_gmt":"2021-02-23T15:39:15","guid":{"rendered":"https:\/\/www.oxatis.com\/increase-your-conversion-rate-with-highly-effective-product-sheets\/"},"modified":"2026-03-18T11:19:23","modified_gmt":"2026-03-18T10:19:23","slug":"increase-your-conversion-rate-with-highly-effective-product-sheets","status":"publish","type":"post","link":"https:\/\/www.oxatis.com\/en\/blog\/increase-your-conversion-rate-with-highly-effective-product-sheets\/","title":{"rendered":"Increase your conversion rate with highly effective product sheets"},"content":{"rendered":"
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  1. 4 essential basics to boost the conversion of your product sheets<\/a><\/li>\r\n
  2. Innovative practices to test out immediately <\/a><\/li>\r\n
  3. In conclusion: Test!, test and test again<\/a><\/li>\r\n<\/ol><\/div>\r\n\n

    Your e-commerce site generates traffic but the impact on turnover and conversions is not exponential. That\u2019s normal. You have only come halfway to converting like never before. Put yourself in your customers\u2019 shoes: they have come to your site because what you offer interests them. You have made sure you have clear navigation that takes them directly where they want to go: to the product page. Here\u2019s what you need to do: when a visitor finds themselves on your product page, they are only one click away from ordering. To help you perform, we will go back over the essentials of optimising a product sheet together, then bring you all the latest gems in terms of e-commerce practices and features.<\/p><\/p>\n\n

    <\/p>\n\n

    4 essential basics to boost the conversion of your product sheets<\/h2>\n\n

    Write unique descriptions<\/h3>\n\n

    Are you going to create an e-commerce site<\/a>? Do you want to increase the conversion rate of your online store? Each product description must answer the questions your prospects come up with, while at the same time ensuring that SEO is efficient enough to attract Google. \n<\/p><\/p>\n\n

    6 simple and effective tips for writing product descriptions:<\/p>\n\n

    1. Pay attention to your copywriting<\/li>
    2. Use bulleted lists to structure and clarify your content<\/li>
    3. Don’t write for the sake of writing: make the voice of your brand be heard<\/li>
    4. Write your description around your main keyword<\/li>
    5. Incorporate your main keyword in the H1 title (between 60 and 65 characters) and the secondary keywords in the H2s \n<\/li>
    6. Write a meta description which includes a call to action (it should be more than 120 characters to be considered by Google and less than 156 to appear in full). \n<\/li><\/ol>\n

      Use professional photos<\/h3>\n\n

      One of the frustrations of buying online is that you cannot touch the product to assess its quality, texture or size. Note: 93% of consumers consider the visual aspect of a product sheet as a determining factor in their decision to buy. \n<\/p>\n\n

      5 tips for the photos in your product catalogue to be a success:<\/p>\n\n

      1. Show your product from all angles with different views, close-ups on detail etc. \n<\/li>
      2. Show the size of the object by putting it in context (on a hand or next to a product to serve as a guide) \n<\/li>
      3. Allow the user to zoom in on each image<\/li>
      4. Ensure that your images are not too big, so they don\u2019t slow down the page display (choose JPEGs with up to 70% compression) \n<\/li>
      5. Be conscious of your SEO by naming your images and by writing the ALT tag. This will allow Google to list your photos in Google Images, always worthwhile traffic! \n<\/li><\/ol>\n
        \"\"
        Nike uses visuals, reviews and live chat to highlight free delivery for all new newsletter subscriptions. \n<\/figcaption><\/figure>\n

        Share positive customer reviews<\/h3>\n\n

        Social proof shows your prospects that others have bought and liked your product\/services. So show off your reviews! You can also add this type of note: \u201c45 people have bought this product this week\u201d. \n<\/p>\n\n

        Other ideas to inspire you:<\/p>\n\n