{"id":38999,"date":"2020-09-04T17:45:49","date_gmt":"2020-09-04T17:45:49","guid":{"rendered":"https:\/\/www.oxatis.com\/creacion-sitio-ecommerce\/buenas-pratictas-ecommerce\/"},"modified":"2022-08-06T18:14:52","modified_gmt":"2022-08-06T16:14:52","slug":"buenas-practicas-ecommerce","status":"publish","type":"page","link":"https:\/\/www.oxatis.com\/es\/creacion-sitio-ecommerce\/buenas-practicas-ecommerce\/","title":{"rendered":"Buenas pr\u00e1cticas de <span class=\"white_space_nowrap\">e-Commerce<\/span>"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.16&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb45deg\u00bb background_color_gradient_stops=\u00bb#12142a 48%|#06b6df 100%\u00bb background_color_gradient_start=\u00bb#12142a\u00bb background_color_gradient_start_position=\u00bb48%\u00bb background_color_gradient_end=\u00bb#06b6df\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb||1px||false|false\u00bb custom_padding=\u00bb||28px||false|false\u00bb custom_padding_tablet=\u00bb||30px||false|false\u00bb custom_padding_phone=\u00bb||90px||false|false\u00bb custom_css_main_element=\u00bbmin-height:400px;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; 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_builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _dynamic_attributes=\u00bbcontent\u00bb text_font=\u00bbMuli|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb36px\u00bb text_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb||17px|||\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; background_layout=\u00bbdark\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]Aprovecha el potencial del e-Commerce para hacer crecer tu negocio: en esta gu\u00eda, descubre las mejores pr\u00e1cticas y las palancas de crecimiento que puedes aplicar en tu sitio web.[\/et_pb_text][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM0MjE3In19@\u00bb button_text=\u00bbInicia tu proyecto\u00bb button_alignment_tablet=\u00bbcenter\u00bb button_alignment_phone=\u00bb\u00bb button_alignment_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.17.6&#8243; 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module_id=\u00bbancreBonnesPratiques\u00bb _builder_version=\u00bb4.16&#8243; custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _dynamic_attributes=\u00bbcontent\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||50px||false|false\u00bb custom_padding_tablet=\u00bb||30px||false|false\u00bb custom_padding_phone=\u00bb||15px||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbcolor:#333333;||line-height:1.2em;||font-weight:600;\u00bb saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<h2 class=\"general_title_type\">La gu\u00eda para un sitio web de e-Commerce eficaz<\/h2>\n<h3 class=\"general_subtitles\">Todas las buenas pr\u00e1cticas para tener \u00e9xito online<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbcolonnesimgbg margin_left_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px|||15%|false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Entre los principales desaf\u00edos para las empresas, Pure Players y Click and Mortars, el rendimiento de tu sitio web es una cuesti\u00f3n estrat\u00e9gica.<\/p>\n<p>Para asegurar la rentabilidad de rus inversiones y negocios online, los e-comerciantes definen su estrategia web respondiendo a preguntas clave: \u00bfc\u00f3mo convertir a los visitantes en compradores?\u00a0; \u00bfqu\u00e9 herramientas se deben poner en marcha para encontrar nuevos clientes?\u00a0; \u00bfqu\u00e9 ingresos se deben aplicar para aumentar sus gastos?\u00a0; o \u00bfc\u00f3mo retenerlos?<\/p>\n<p>Junto a estas preguntas estrat\u00e9gicas, parece esencial que los e-comerciantes sigan de cerca las tendencias e innovaciones del e-Commerce, como los cambios en el comportamiento de los compradores online.<\/p>\n<p>El objetivo: por un lado, garantizar las mejores condiciones en la puesta en marcha y, por otro, desarrollar eficazmente el negocio.<\/p>\n<p>Para ayudarte a alcanzar este objetivo, en esta gu\u00eda descubrir\u00e1s todas las buenas pr\u00e1cticas inspiradas en los sitios de e-Commerce de mayor rendimiento, as\u00ed como los motores de crecimiento esenciales para activar en las diferentes etapas de la vida de tu sitio web.<\/p>\n<ul>\n<li><strong>Creaci\u00f3n<\/strong>: lanza tu sitio web en las mejores condiciones<\/li>\n<li><strong>Redise\u00f1o y migraci\u00f3n<\/strong>: transforma con \u00e9xito tu sitio web y mejora su rendimiento<\/li>\n<li><strong>Adquisici\u00f3n<\/strong>: atrae m\u00e1s clientes potenciales<\/li>\n<li><strong>Conversi\u00f3n<\/strong>: convierte a tus visitantes en compradores<\/li>\n<li><strong>Cumplimiento de la normativa<\/strong>: tranquiliza a los consumidores<\/li>\n<li><strong>Cesta media<\/strong>: aumenta el gasto de tus clientes [sin contenido &#8211; para crear]<\/li>\n<li><strong>Lealtad<\/strong>: anima a los clientes de tu cuenta a comprar regularmente<\/li>\n<li><strong>KPI de e-Commerce<\/strong>: mejora el retorno de la inversi\u00f3n<\/li>\n<\/ul>\n<p>Desde hace 20 a\u00f1os, los equipos de Oxatis ayudan al desarrollo del e-Commerce de varios miles de empresas. Los consejos y buenas pr\u00e1cticas de esta gu\u00eda son el resultado de esta experiencia y de nuestra pericia empresarial, en 21 sectores de actividad diferentes <em>(desde el mundo de la moda hasta el de los art\u00edculos para el hogar, pasando por el deporte, la industria, la belleza e incluso el equipamiento profesional)<\/em>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/03\/guides-bonnes-pratiques.png\u00bb background_position=\u00bbcenter_right\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb min_height_tablet=\u00bb250px\u00bb min_height_phone=\u00bb\u00bb min_height_last_edited=\u00bbon|tablet\u00bb custom_css_main_element=\u00bbflex:1;\u00bb 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