{"id":39439,"date":"2020-09-23T09:35:55","date_gmt":"2020-09-23T09:35:55","guid":{"rendered":"https:\/\/www.oxatis.com\/creacion-sitio-ecommerce\/estacionalidad-ecommerce\/"},"modified":"2026-03-18T11:45:25","modified_gmt":"2026-03-18T10:45:25","slug":"estacionalidad-ecommerce","status":"publish","type":"page","link":"https:\/\/www.oxatis.com\/es\/creacion-sitio-ecommerce\/estacionalidad-ecommerce\/","title":{"rendered":"Estacionalidad del <span class=\"white_space_nowrap\">e-Commerce<\/span>"},"content":{"rendered":"\n[et_pb_section fb_built=\u00bb1&#8243; custom_padding_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.16&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_direction=\u00bb45deg\u00bb background_color_gradient_stops=\u00bb#12142a 48%|#06b6df 100%\u00bb background_color_gradient_start=\u00bb#12142a\u00bb background_color_gradient_start_position=\u00bb48%\u00bb background_color_gradient_end=\u00bb#06b6df\u00bb width=\u00bb100%\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb custom_padding_tablet=\u00bb||||false|false\u00bb custom_padding_phone=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbLigne\u00bb _builder_version=\u00bb4.16&#8243; 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_builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _dynamic_attributes=\u00bbcontent\u00bb text_font=\u00bbMuli|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb36px\u00bb text_line_height=\u00bb1.8em\u00bb background_layout=\u00bbdark\u00bb custom_margin=\u00bb||17px|||\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxoMT4iLCJhZnRlciI6IjwvaDE+In19@[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; background_layout=\u00bbdark\u00bb text_orientation_tablet=\u00bbcenter\u00bb text_orientation_phone=\u00bb\u00bb text_orientation_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb]Explota eficazmente el potencial de negocio de todos los eventos comerciales y los aspectos destacados que marcan el a\u00f1o de <span class=\"white_space_nowrap\">e-Commerce<\/span>[\/et_pb_text][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM0MjE3In19@\u00bb button_text=\u00bbInicia tu proyecto\u00bb button_alignment_tablet=\u00bbcenter\u00bb button_alignment_phone=\u00bb\u00bb button_alignment_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.17.6&#8243; _dynamic_attributes=\u00bbbutton_url\u00bb custom_margin=\u00bb||50px||false|false\u00bb hover_enabled=\u00bb0&#8243; global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/03\/saisonnalites-noel-1.png\u00bb _builder_version=\u00bb4.16&#8243; width=\u00bb110%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb-80px||||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16&#8243; 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module_id=\u00bbancreTitreSaisonnalite\u00bb _builder_version=\u00bb4.16&#8243; custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row module_class=\u00bbsection_Width\u00bb _builder_version=\u00bb4.16&#8243; width=\u00bb70%\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; _dynamic_attributes=\u00bbcontent\u00bb text_line_height=\u00bb1.2em\u00bb text_orientation=\u00bbcenter\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb||50px||false|false\u00bb custom_padding_tablet=\u00bb||30px||false|false\u00bb custom_padding_phone=\u00bb||15px||false|false\u00bb custom_padding_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbcolor:#333333;||line-height:1.2em;||font-weight:600;\u00bb saved_tabs=\u00bball\u00bb global_colors_info=\u00bb{}\u00bb]<h2 class=\"general_title_type\">Aprovecha la estacionalidad para vender m\u00e1s<\/h2>\r\n<h3 class=\"general_subtitles\">Rebajas, Navidad, D\u00eda de la Madre, Halloween, etc. \u00bfC\u00f3mo aprovechar lo m\u00e1s destacado de tu a\u00f1o de e-Commerce?<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_left_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb0px|||15%|false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p>Cada a\u00f1o, es un ciclo repetitivo sin fin: las rebajas de invierno van seguidas de cerca por el d\u00eda de San Valent\u00edn, seguido por el d\u00eda del padre, luego la Semana Santa, el d\u00eda de la madre, las rebajas de nuevo (esta vez las de verano), la vuelta al colegio, Halloween, etc.<\/p>\r\n<p>Adem\u00e1s de estos eventos de temporada, hay importantes eventos deportivos (como el Mundial de F\u00fatbol, el Mundial de Baloncesto o la Copa Davis), as\u00ed como d\u00edas o celebraciones internacionales.<\/p>\r\n<p>Adem\u00e1s de estos acontecimientos destacados, hay que a\u00f1adir los ciclos espec\u00edficos de cada sector de actividad (la Fashion Week de Madrid o Barcelona, temporada de invierno para el material de esqu\u00ed, temporada de \u00abFestivales\u00bb, etc.), y los eventos relevantes para cada empresa (ferias comerciales, su aniversario, por ejemplo).<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/foule-achat-rue.png\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb height_tablet=\u00bb200px\u00bb height_phone=\u00bb200px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbflex:1;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_right_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|15%|||false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|desktop\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/achat-rayon-fete.png\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb height_tablet=\u00bb200px\u00bb height_phone=\u00bb200px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbflex:1;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p>Todos estos acontecimientos representan muchas oportunidades para aumentar tus ventas online, independientemente del perfil de tu empresa (Pure Player o Brick &#038; Mortar, objetivo B2B y\/o B2C, etc.) y del tipo de productos que vendas. El primer paso ser\u00e1 crear el calendario de tus eventos de temporada, para asegurarte de que no te pierdes ninguno.  A continuaci\u00f3n, para aprovechar al m\u00e1ximo la estacionalidad e impulsar tus ventas online, sigue un plan de acci\u00f3n apropiado para cada evento.  Sigue nuestra gu\u00eda para ayudarte:<\/p>\r\n<ul>\r\n<li>Lista espec\u00edfica de la estacionalidad de las ventas<\/li>\r\n<li>Buena pr\u00e1ctica de e-Commerce para impulsar las conversiones durante un evento comercial<\/li>\r\n<li>KPI esenciales que supervisar<\/li>\r\n<\/ul>\r\n<p>Al mismo tiempo, cada tipo de evento tiene sus propias caracter\u00edsticas espec\u00edficas. Descubre nuestras ideas pr\u00e1cticas de en qu\u00e9 centrarse primero:<\/p>\r\n<ul>\r\n<li><strong>Operaciones comerciales<\/strong>\r\n<ul>\r\n<li>Rebajas<\/li>\r\n<li>Black Friday Cyber Monday<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><strong>Fiestas populares<\/strong>\r\n<ul>\r\n<li>San Valent\u00edn<\/li>\r\n<\/ul>\r\n<\/li>\r\n<li><strong>Ocasiones especiales<\/strong>\r\n<ul>\r\n<li>Eventos deportivos<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbinternationalDisplayNone\u00bb _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_4,3_4&#8243; use_custom_gutter=\u00bbon\u00bb gutter_width=\u00bb1&#8243; module_class=\u00bbshow-avis-experts section_Width\u00bb _builder_version=\u00bb4.16&#8243; background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/08\/blue-light-grid.jpg\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbbottom_left\u00bb width=\u00bb70%\u00bb width_tablet=\u00bb80%\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb0px||||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_position_tablet=\u00bbtop_right\u00bb background_position_phone=\u00bbbottom_right\u00bb custom_css_main_element=\u00bbbackground-position: 35px 117px;\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_4&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text content_tablet=\u00bb<h2>Descubre nuestros art\u00edculos<\/h2>\u00bb content_phone=\u00bb\u00bb content_last_edited=\u00bbon|tablet\u00bb _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb]<h3 class=\"general_title_type\">Descubre<br \/> nuestros art\u00edculos<\/h3>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb3_4&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_blog fullwidth=\u00bbon\u00bb include_categories=\u00bb271&#8243; show_more=\u00bboff\u00bb show_pagination=\u00bboff\u00bb _builder_version=\u00bb4.16&#8243; header_level=\u00bbh4&#8243; header_font_size=\u00bb16px\u00bb width=\u00bb135%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb|||-33%|false|false\u00bb custom_margin_tablet=\u00bb29px|||auto|false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row module_class=\u00bbsection_Width\u00bb _builder_version=\u00bb4.16&#8243; width=\u00bb70%\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb]<h2 style=\"text-align: center;\">Lista espec\u00edfica de la estacionalidad de las ventas<\/h2>\r\n<p class=\"general_subtitles\" style=\"text-align: center;\">No importa qu\u00e9 evento estacional desee aprovechar para optimizar t negocio de e-Commerce, la clave del \u00e9xito es anticiparse y planificar todas las acciones que vayas a poner en marcha.  Aqu\u00ed tienes un resumen que te ayudar\u00e1 a prepararte:<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_left_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|||15%|false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_line_height=\u00bb1em\u00bb header_text_color=\u00bb#ffffff\u00bb background_color=\u00bb#051039&#8243; width=\u00bb300px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb300px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb2%|2%|2%|2%|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<h3 class=\"general_title_type\" style=\"color:#fff !important; line-height:35px;\">Paso 1: Piensa en tu estrategia de ventas dedicada al evento\r\n<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p>En primer lugar, debes idear la estrategia que vas a poner en marcha para el evento. Decide cu\u00e1les son tus objetivos:<\/p>\r\n<ul>\r\n<li>ganar nuevos clientes,<\/li>\r\n<li>retener a tus clientes actuales,<\/li>\r\n<li>animar tu comunidad,<\/li>\r\n<li>vender tus art\u00edculos,<\/li>\r\n<li>ganar notoriedad,<\/li>\r\n<\/ul>\r\n<p>Una vez que tus objetivos est\u00e9n claramente definidos, podr\u00e1s preparar tu plan de acci\u00f3n y determinar tus selecciones de productos vinculados al evento, junto con tus posibles ofertas promocionales para ponerlas en marcha.<\/p>\r\n<p>Nuestro consejo: al mismo tiempo, piensa en analizar tus estad\u00edsticas comerciales de los per\u00edodos anteriores, o incluso, de per\u00edodos equivalentes en cuanto al ciclo de ventas, para aprender de ellas y adaptar tu operaci\u00f3n.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/event-ensemble.png\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb height_tablet=\u00bb200px\u00bb height_phone=\u00bb200px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbflex:1;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_right_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|15%|||false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/table-personne-plus-device.png\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb height_tablet=\u00bb200px\u00bb height_phone=\u00bb200px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbflex:1;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_line_height=\u00bb1em\u00bb header_text_color=\u00bb#ffffff\u00bb background_color=\u00bb#051039&#8243; width=\u00bb300px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb300px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb2%|2%|2%|2%|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<h3 class=\"general_title_type\" style=\"color:#fff !important; line-height:35px;\">Paso 2: Define la estrategia de comunicaci\u00f3n online para este evento\r\n<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p>Como acabamos de ver, los puntos m\u00e1s destacados est\u00e1n preparados con antelaci\u00f3n. Luego hay que determinar una estrategia de comunicaci\u00f3n clara, detallada y sobre todo organizada hasta el \u00faltimo detalle.<\/p>\r\n<p><strong>Entre las acciones a planificar:<\/strong><\/p>\r\n<ul>\r\n<li>crear el dise\u00f1o tem\u00e1tico para tu tienda y sus diversos medios de comunicaci\u00f3n,<\/li>\r\n<li>trabajar tu SEO de acuerdo con el evento,<\/li>\r\n<li>ordenar y programar autom\u00e1ticamente tus boletines y publicaciones en las redes sociales y tu blog,<\/li>\r\n<li>adaptar tus campa\u00f1as publicitarias.<\/li>\r\n<\/ul>\r\n<p><strong>Nuestro consejo:<\/strong> crear una retroplanificaci\u00f3n \u2013antes y durante el evento\u2013 indicando el momento de las acciones a realizar, y los participantes para cada una.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_left_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|||15%|false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_line_height=\u00bb1em\u00bb header_text_color=\u00bb#ffffff\u00bb background_color=\u00bb#051039&#8243; width=\u00bb300px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb300px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb2%|2%|2%|2%|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<h3 class=\"general_title_type\" style=\"color:#fff !important; line-height:35px;\">Paso 3: Prepara tu sitio web y tu equipo en previsi\u00f3n del pico de actividad<\/h3>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p class=\"general_title_type\" style=\"text-align: center;\">\u00bfTienes preguntas?<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/entrepot-e-commerce.png\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb height_tablet=\u00bb200px\u00bb height_phone=\u00bb200px\u00bb height_last_edited=\u00bbon|tablet\u00bb custom_css_main_element=\u00bbflex:1;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; module_class=\u00bbgreendoublebg\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#051039&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbcontain\u00bb background_position=\u00bbtop_center\u00bb width=\u00bb70%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|phone\u00bb custom_margin=\u00bb|20%|0px||false|false\u00bb custom_margin_tablet=\u00bb\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|desktop\u00bb custom_padding=\u00bb80px|80px|80px|80px|true|true\u00bb custom_css_main_element=\u00bbbackground-position:0px -10px;||||    margin-right: 20% !important;\u00bb box_shadow_style=\u00bbpreset1&#8243; box_shadow_horizontal_tablet=\u00bb\u00bb box_shadow_horizontal_phone=\u00bb\u00bb box_shadow_horizontal_last_edited=\u00bbon|tablet\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_vertical_phone=\u00bb\u00bb box_shadow_vertical_last_edited=\u00bbon|tablet\u00bb box_shadow_blur_tablet=\u00bb0px\u00bb box_shadow_blur_phone=\u00bb\u00bb box_shadow_blur_last_edited=\u00bbon|tablet\u00bb box_shadow_spread_tablet=\u00bb0px\u00bb box_shadow_spread_phone=\u00bb\u00bb box_shadow_spread_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_line_height=\u00bb1em\u00bb header_text_color=\u00bb#ffffff\u00bb background_color=\u00bb#ffffff\u00bb width=\u00bb300px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb300px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb2%|2%|2%|2%|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<h2 style=\"color:#051039 !important; line-height:35px;\">Buena pr\u00e1ctica de e-Commerce para impulsar las conversiones durante un evento comercial<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_text_color=\u00bb#ffffff\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_3_text_color=\u00bb#ffffff\u00bb text_orientation=\u00bbjustified\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<p><span style=\"font-size: 16px;\">\u00bfQuieres aprovechar un evento de temporada como la vuelta al colegio, las rebajas o incluso Halloween para aumentar tus ventas? Descubre nuestra selecci\u00f3n de consejos clave para poner en pr\u00e1ctica en tu sitio web:<\/span><\/p>\r\n<p><strong>Consejo n\u00b0 1: facilitar las b\u00fasquedas en tu sitio web<\/strong><\/p>\r\n<p>Anima a los usuarios de Internet a descubrir tu cat\u00e1logo y a encontrar los art\u00edculos que buscan: crea una entrada en el cat\u00e1logo espec\u00edfica para el evento (\u00abTienda de Navidad\u00bb, \u00abRebajas, hasta el 60% de descuento\u00bb, \u00abSelecci\u00f3n para el d\u00eda de San Valent\u00edn\u00bb), identifica visualmente los productos seleccionados (con pegatinas tem\u00e1ticas, por ejemplo), y considera tambi\u00e9n la posibilidad de activar la navegaci\u00f3n facetada para permitir la b\u00fasqueda de productos seg\u00fan criterios de referencia cruzada.<\/p>\r\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/commencal-website.png\u00bb _builder_version=\u00bb4.16&#8243; width=\u00bb150%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb100px||||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_css_main_element=\u00bbposition:absolute;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbposition:relative;\u00bb custom_css_main_element_phone=\u00bbposition:relative;\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb module_class=\u00bbgreendoublebg\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#051039&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbcontain\u00bb background_position=\u00bbtop_center\u00bb width=\u00bb70%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb-50px||0px|20%|false|false\u00bb custom_margin_tablet=\u00bb0px||0px|0%|false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb80px|80px|80px|80px|true|true\u00bb custom_padding_tablet=\u00bb0px||0px||true|true\u00bb custom_padding_phone=\u00bb\u00bb custom_css_main_element=\u00bbbackground-position:0px -10px;||    margin-left: 20% !important;\u00bb box_shadow_style=\u00bbpreset1&#8243; box_shadow_horizontal_tablet=\u00bb\u00bb box_shadow_horizontal_phone=\u00bb\u00bb box_shadow_horizontal_last_edited=\u00bbon|tablet\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_vertical_phone=\u00bb\u00bb box_shadow_vertical_last_edited=\u00bbon|tablet\u00bb box_shadow_blur_tablet=\u00bb0px\u00bb box_shadow_blur_phone=\u00bb\u00bb box_shadow_blur_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbdisplay:flex;||flex-direction:column-reverse;\u00bb custom_css_main_element_phone=\u00bbdisplay:flex;||flex-direction:column-reverse;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/site-mobile-pataugas-1.png\u00bb module_class=\u00bbimg_guides_saisonnalite_phone\u00bb _builder_version=\u00bb4.16&#8243; width=\u00bb110%\u00bb custom_margin=\u00bb|||-50px|false|false\u00bb custom_margin_tablet=\u00bb|||0px|false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb|||0px|false|false\u00bb custom_css_main_element=\u00bbposition:absolute;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbposition:relative;\u00bb custom_css_main_element_phone=\u00bbposition:relative;\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_text_color=\u00bb#ffffff\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_3_text_color=\u00bb#ffffff\u00bb text_orientation=\u00bbjustified\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<p><strong>Consejo n\u00b0 2: ofrecer una experiencia de compra m\u00f3vil optimizada<\/strong><\/p>\r\n<p>Las compras realizadas desde tel\u00e9fonos inteligentes tienden a aumentar durante las operaciones de promoci\u00f3n, especialmente cuando estos eventos son limitados en el tiempo. No te pierdas estas ventas potenciales: ofrece a tus compradores una experiencia de compra m\u00f3vil perfecta.<\/p>\r\n<p><strong>Consejo n\u00b0 3: volver a ganarte a tus clientes<\/strong><\/p>\r\n<p>Retener un cliente cuesta hasta 5 veces menos que ganar uno nuevo, eso es un hecho. Anima a los clientes de tu cuenta a volver a tu sitio web en las \u00e9pocas pico del a\u00f1o, envi\u00e1ndoles boletines personalizados.<\/p>\r\n<p>&nbsp;<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_2,1_2&#8243; custom_padding_last_edited=\u00bbon|tablet\u00bb module_class=\u00bbgreendoublebg\u00bb _builder_version=\u00bb4.16&#8243; background_color=\u00bb#051039&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbcontain\u00bb background_position=\u00bbtop_center\u00bb width=\u00bb70%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb-50px|20%|0px||false|false\u00bb custom_margin_tablet=\u00bb0px||||false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb custom_padding=\u00bb80px|80px|80px|80px|true|true\u00bb custom_padding_tablet=\u00bb0px||0px||true|true\u00bb custom_padding_phone=\u00bb\u00bb custom_css_main_element=\u00bbbackground-position:0px -10px;||    margin-right: 20% !important;\u00bb box_shadow_style=\u00bbpreset1&#8243; box_shadow_horizontal_tablet=\u00bb\u00bb box_shadow_horizontal_phone=\u00bb\u00bb box_shadow_horizontal_last_edited=\u00bbon|tablet\u00bb box_shadow_vertical_tablet=\u00bb0px\u00bb box_shadow_vertical_phone=\u00bb\u00bb box_shadow_vertical_last_edited=\u00bbon|tablet\u00bb box_shadow_blur_tablet=\u00bb0px\u00bb box_shadow_blur_phone=\u00bb\u00bb box_shadow_blur_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_text_color=\u00bb#ffffff\u00bb header_2_text_color=\u00bb#ffffff\u00bb header_3_text_color=\u00bb#ffffff\u00bb text_orientation=\u00bbjustified\u00bb custom_padding=\u00bb||0px||false|false\u00bb global_colors_info=\u00bb{}\u00bb]<p><strong>Consejo n\u00b0 4: desencadenar las compras por impulso<\/strong><\/p>\r\n<p>La principal raz\u00f3n que impulsa a un consumidor a hacer una compra impulsiva es la naturaleza urgente de la oferta.  Por un lado, la urgencia refuerza la promoci\u00f3n verdaderamente atractiva y, por otro lado, el per\u00edodo de validez limitado.  Ten en cuenta este consejo al dise\u00f1ar tu estrategia en preparaci\u00f3n para las ventas, el Black Friday y la Noche de Reyes, entre otros.<\/p>\r\n<p><strong style=\"font-size: 16px;\">Consejo n\u00b0 5: simplifica el viaje de compra<\/strong><\/p>\r\n<p>Se cree que muchos abandonos de la cesta de la compra se deben a un proceso de compra largo o complicado.  Simplifica tu t\u00fanel de conversi\u00f3n tanto como sea posible reduciendo el n\u00famero de pasos de pedido, y eliminando todas las distracciones.<\/p>\r\n<p>\u00bfQuieres ir a\u00fan m\u00e1s lejos?  Te presentamos las 10 caracter\u00edsticas esenciales para aumentar las ventas en tu sitio web de e-Commerce.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/10\/brolliesgalore-right-2.png\u00bb _builder_version=\u00bb4.16&#8243; width=\u00bb140%\u00bb width_tablet=\u00bb100%\u00bb width_phone=\u00bb\u00bb width_last_edited=\u00bbon|tablet\u00bb custom_margin=\u00bb||-150px||false|false\u00bb custom_margin_tablet=\u00bb||-50px||false|false\u00bb custom_margin_phone=\u00bb\u00bb custom_margin_last_edited=\u00bbon|tablet\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_left_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|||15%|false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_line_height=\u00bb1em\u00bb header_text_color=\u00bb#ffffff\u00bb background_color=\u00bb#051039&#8243; width=\u00bb300px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb300px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb2%|2%|2%|2%|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<h2 style=\"color:#fff !important; line-height:35px;\">KPI esenciales que supervisar durante las campa\u00f1as de temporada<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]Para aumentar el volumen de negocios de tu tienda online, es imprescindible entender qu\u00e9 acciones se relacionan m\u00e1s contigo. Es decir, durante todo el a\u00f1o, pero a\u00fan m\u00e1s durante eventos comerciales espec\u00edficos.\r\n\r\n\u00bfC\u00f3mo juzga la eficacia de un momento pico del a\u00f1o? \u00bfC\u00f3mo interpreta los resultados de tus acciones de marketing de temporada? \u00bfC\u00f3mo elige las palancas de introducci\u00f3n comercial y en qu\u00e9 eventos invertir? Estas son las preguntas que todo e-comerciante debe responder.\r\n\r\nPara ello, los KPI (Key Performance Indicators) son tus aliados: estos indicadores clave de rendimiento ofrecen una visi\u00f3n concreta de la actividad de tu sitio web. Su seguimiento regular te permitir\u00e1 tomar las decisiones correctas para aumentar tu tr\u00e1fico cualificado, tus ventas y tus m\u00e1rgenes, y gestionar de forma sencilla tu estrategia de eventos.\r\n\r\nNo te olvides de comparar los KPI de cada uno de tus ciclos estacionales con los KPI globales de tu tienda online.[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]Para medir el retorno de la inversi\u00f3n de tu sitio web y de tus eventos comerciales, hay 5 indicadores clave a seguir:\r\n\r\n<span class=\"small_yellow_icons\"><i class=\"material-icons-outlined\">\r\nscreen_share\r\n<\/i><\/span><strong>La tasa de conversi\u00f3n<\/strong>, o en otras palabras, la cuota de visitantes que se convierten en compradores\r\n\r\n<span class=\"small_yellow_icons\"><i class=\"material-icons\">\r\ntrending_up\r\n<\/i> <\/span><strong>El promedio de la cesta de la compra<\/strong> de tus clientes\r\n<span class=\"small_yellow_icons\"><strong><i class=\"material-icons\">\r\nautorenew\r\n<\/i> <\/strong><\/span><strong>La tasa de devoluci\u00f3n<\/strong>, es decir, el n\u00famero de pedidos devueltos y\/o que has tenido que devolver en comparaci\u00f3n con el n\u00famero total de pedidos realizados\r\n\r\n<span class=\"small_yellow_icons\"><i class=\"material-icons\">\r\neuro_symbol\r\n<\/i> <\/span><strong>El coste de adquisici\u00f3n del cliente<\/strong>, que corresponde a la cantidad total gastada en un evento dividido por el n\u00famero de ventas realizadas\r\n\r\n<span class=\"small_yellow_icons\"><i class=\"material-icons-outlined\">\r\nthumb_up\r\n<\/i> <\/span><strong> La tasa de recompra<\/strong>, es el porcentaje de clientes de la cuenta que han hecho una nueva compra[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/menu-infographies-introduction.png\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb height_tablet=\u00bb200px\u00bb height_phone=\u00bb200px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbflex:1;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_left_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|||15%|false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_line_height=\u00bb1em\u00bb header_text_color=\u00bb#ffffff\u00bb background_color=\u00bb#051039&#8243; width=\u00bb300px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb300px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb2%|2%|2%|2%|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<h2 style=\"color: #fff !important; line-height: 35px;\">Operaciones comerciales > Rebajas<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]Las <strong>rebajas<\/strong> representan \u2013a pesar de lo que dicen los informes de los medios a menudo sombr\u00edos\u2013 todav\u00eda una oportunidad de negocio para los (e)comerciantes, y un ritual de consumo inevitable.\r\n<p>En la pr\u00e1ctica, las ventas son per\u00edodos de venta regulados por el C\u00f3digo de Comercio<\/p>\r\n<ul>\r\n<ul>\r\n<ul>\r\n<li>Se prev\u00e9n dos per\u00edodos de rebajas de tres a seis semanas para el a\u00f1o civil.  Las fechas as\u00ed como las horas de inicio y fin se deciden por orden del Ministerio de Econom\u00eda. Si se programan fechas modificadas para determinados departamentos fronterizos o de ultramar, son las fechas nacionales las que se aplican a las ventas online y a distancia.<\/li>\r\n<\/ul>\r\n<ul>\r\n<li>Las rebajas permiten a los (e)comerciantes vender sus existencias (mantenidas durante un mes por lo menos) ofreciendo reducciones de precios hasta la reventa con p\u00e9rdidas, no siendo aplicable el principio de prohibici\u00f3n de la reventa con p\u00e9rdidas a los productos  rebajados.<\/li>\r\n<\/ul>\r\n<\/ul>\r\n<\/ul>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/femme-shopping.png\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb height_tablet=\u00bb200px\u00bb height_phone=\u00bb200px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbflex:1;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_right_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|15%|||false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/escalator-centre-commercial.png\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb height_tablet=\u00bb200px\u00bb height_phone=\u00bb200px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbflex:1;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_image src=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/10\/stick-and-cane-mock-up-2.png\u00bb title_text=\u00bboiseau-sur-la-branche-mock-up\u00bb align=\u00bbcenter\u00bb _builder_version=\u00bb4.16&#8243; custom_margin=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p><strong>\u00bfPor qu\u00e9 participar en esta operaci\u00f3n?<\/strong><\/p>\r\n<p>Las rebajas representan tradicionalmente un per\u00edodo de intensa actividad para muchos sectores, entre ellos el B2B (ventas a profesionales). M\u00e1s del 70% de los compradores online, o sea 19 millones de espa\u00f1oles, lo aprovechan cada temporada en l\u00ednea. A lo largo del a\u00f1o, el 14% de las ventas online se generan durante las rebajas de invierno, el 12% se generan durante las rebajas de verano.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p><strong>\u00bfCu\u00e1les son los objetivos?<\/strong><\/p>\r\n<p>Estos per\u00edodos permiten aumentar las ventas a trav\u00e9s de tu tienda online mientras te desabasteces de art\u00edculos que se han vuelto demasiado viejos o simplemente no se venden.  Tambi\u00e9n son una oportunidad para recompensar a los clientes leales con ofertas \u00fanicas, o incluso volver a atraer a los antiguos clientes con grandes ofertas.<\/p><ol>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_left_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|||15%|false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_line_height=\u00bb1em\u00bb header_text_color=\u00bb#ffffff\u00bb background_color=\u00bb#051039&#8243; width=\u00bb300px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb300px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb2%|2%|2%|2%|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<h2 style=\"color:#fff !important; line-height:35px;\">Op\u00e9rations commerciales > Black Friday Cyber Monday<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p>El Black Friday y el Cyber Monday, los principales fen\u00f3menos comerciales de los Estados Unidos y Canad\u00e1, llegaron a Europa en los \u00faltimos a\u00f1os.<\/p>\r\n<p>El Black Friday se celebra el d\u00eda despu\u00e9s de Acci\u00f3n de Gracias, que es el cuarto viernes de noviembre. Este evento comercial a menudo se extiende hasta el siguiente lunes, el Cyber Monday.  Y recientemente, algunas cadenas han ido m\u00e1s all\u00e1 al comenzar sus promociones el lunes anterior al Black Friday y transformar el evento en la \u00abBlack Week\u00bb!<\/p>\r\n<p>El evento del Black Friday\/Cyber Monday tradicionalmente marca el inicio de las ventas de Navidad y a menudo resulta en promociones muy agresivas.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/credit-card-buyers-online.jpg\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb height_tablet=\u00bb200px\u00bb height_phone=\u00bb200px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbflex:1;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_right_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|15%|||false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column-reverse;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column-reverse;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/black-friday-sac.png\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb height_tablet=\u00bb200px\u00bb height_phone=\u00bb200px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbflex:1;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<h3><strong>\u00bfPor qu\u00e9 participar en esta operaci\u00f3n?<\/strong><\/h3>\r\n<p>Las rebajas representan tradicionalmente un per\u00edodo de intensa actividad para muchos sectores, entre ellos el B2B (ventas a profesionales). M\u00e1s del 70% de los compradores online, o sea 19 millones de espa\u00f1oles, lo aprovechan cada temporada en l\u00ednea. A lo largo del a\u00f1o, el 14% de las ventas online se generan durante las rebajas de invierno, el 12% se generan durante las rebajas de verano.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p><strong>\u00bfCu\u00e1les son los objetivos?<\/strong><\/p>\r\n<p>El Black Friday y el Cyber Monday son sin\u00f3nimos de d\u00edas extraordinarios en t\u00e9rminos de ventas.   El reto es desencadenar compras impulsivas, con ofertas claramente excepcionales en un per\u00edodo de tiempo muy corto. Muchos consumidores aprovechan el evento para anticipar sus compras de fin de a\u00f1o, un objetivo que no se debe pasar por alto<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_left_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|||15%|false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_line_height=\u00bb1em\u00bb header_text_color=\u00bb#ffffff\u00bb background_color=\u00bb#051039&#8243; width=\u00bb300px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb300px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb2%|2%|2%|2%|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<h2 style=\"color:#fff !important; line-height:35px;\">Fiestas populares > San Valent\u00edn<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p>El D\u00eda de San Valent\u00edn, el segundo evento comercial del a\u00f1o, tiene lugar el 14 de febrero.<\/p>\r\n<p>Cada a\u00f1o, esta celebraci\u00f3n es objeto de debate \u2013rom\u00e1ntica para algunos, o comercial para otros\u2013, pero sigue siendo una celebraci\u00f3n popular esencial, y un momento clave en el calendario de los e-comerciantes.<\/p>\r\n<p>La mayor\u00eda de las ventas del D\u00eda de San Valent\u00edn se registran antes del 14 de febrero. Muchos comerciantes empiezan a publicitar el evento a finales de enero. Al mismo tiempo, tambi\u00e9n vale la pena se\u00f1alar que el 31% de las ventas se realizan exactamente el 11 de febrero: una fecha a tener en cuenta a la hora de definir tu estrategia espec\u00edfica para el d\u00eda de San Valent\u00edn.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/background-valentines-day.jpg\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb height_tablet=\u00bb200px\u00bb height_phone=\u00bb200px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbflex:1;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_right_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|15%|||false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column-reverse;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column-reverse;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; background_enable_color=\u00bboff\u00bb background_image=\u00bbhttps:\/\/www.oxatis.com\/wp-content\/uploads\/2020\/02\/couple-saint-valentin-cadeau.png\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb height_tablet=\u00bb200px\u00bb height_phone=\u00bb200px\u00bb height_last_edited=\u00bbon|phone\u00bb custom_css_main_element=\u00bbflex:1;\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_text][\/et_pb_column][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p><strong>\u00bfPor qu\u00e9 participar en este evento?<\/strong><\/p>\r\n<p>El 64% de los espanoles celebran el d\u00eda de San Valent\u00edn y m\u00e1s de la mitad compran un regalo para su otra mitad. El 49% de los espanoles eligen internet cuando compran para esta ocasi\u00f3n.  \u00bfNo vendes productos \u00abrom\u00e1nticos\u00bb o productos que podr\u00edan ser regalos potenciales? Nada te impide aprovechar el d\u00eda de San Valent\u00edn utilizando un mensaje extravagante, por ejemplo.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p><strong>\u00bfCu\u00e1les son los objetivos?<\/strong><\/p>\r\n<p>Continuar registrando ventas m\u00e1s all\u00e1 del per\u00edodo de rebajas de invierno.  Aprovechar tambi\u00e9n esta celebraci\u00f3n para comprometer a tu comunidad de clientes: enviar ofertas personalizadas, organizar un concurso, adaptar tu programa de fidelidad para la ocasi\u00f3n, etc.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; module_class=\u00bbmargin_left_percent\u00bb _builder_version=\u00bb4.16&#8243; background_enable_image=\u00bboff\u00bb background_size=\u00bbinitial\u00bb background_position=\u00bbtop_right\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb|||15%|false|false\u00bb background_last_edited=\u00bbon|tablet\u00bb background_size_tablet=\u00bbinitial\u00bb background_position_tablet=\u00bbbottom_left\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb][et_pb_row column_structure=\u00bb1_2,1_2&#8243; _builder_version=\u00bb4.16&#8243; width=\u00bb100%\u00bb module_alignment=\u00bbleft\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||0px||false|false\u00bb custom_css_main_element=\u00bb display: flex;\u00bb global_colors_info=\u00bb{}\u00bb custom_css_main_element_last_edited=\u00bbon|tablet\u00bb custom_css_main_element_tablet=\u00bbflex-direction:column;\u00bb custom_css_main_element_phone=\u00bbflex-direction:column;\u00bb][et_pb_column type=\u00bb1_2&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16&#8243; text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_line_height=\u00bb1em\u00bb header_text_color=\u00bb#ffffff\u00bb background_color=\u00bb#051039&#8243; width=\u00bb300px\u00bb module_alignment=\u00bbleft\u00bb height=\u00bb300px\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb2%|2%|2%|2%|true|true\u00bb global_colors_info=\u00bb{}\u00bb]<h2 style=\"color:#fff !important; line-height:35px;\">Ocasiones especiales > Eventos deportivos<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p>Algunos grandes eventos deportivos benefician al e-Commerce. Es el caso, por ejemplo, de los mundiales y europeos de f\u00fatbol o rugby, las Olimpiadas, la Vuelta a Espa\u00f1a y otras competiciones de tenis.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p><strong>\u00bfPor qu\u00e9 participar en este tipo de eventos?<\/strong><\/p>\r\n<p>Durante estos eventos, los sitios web especializados en el deporte, e incluso en imagen y sonido, ven aumentar sus ventas.  Pero no son los \u00fanicos que se benefician de ello. Todos los sectores de negocios pueden sacar provecho de los eventos deportivos, centr\u00e1ndose en una estrategia de marketing emocional.<\/p>[\/et_pb_text][et_pb_text _builder_version=\u00bb4.16&#8243; text_orientation=\u00bbjustified\u00bb global_colors_info=\u00bb{}\u00bb]<p><strong>\u00bfCu\u00e1les son los objetivos?  <\/strong><\/p>\r\n<p>La pasi\u00f3n com\u00fan y emotiva por estos eventos representa una excelente oportunidad para despertar el inter\u00e9s por tu marca y tu sitio web, para aumentar su notoriedad e incluso para disparar las ventas. 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_module_preset=\u00bbdefault\u00bb background_color=\u00bb#ff0000&#8243; width=\u00bb75px\u00bb module_alignment=\u00bbright\u00bb max_height=\u00bb75px\u00bb custom_margin=\u00bb-50px||||false|false\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Explota eficazmente el potencial de negocio de todos los eventos comerciales y los aspectos destacados que marcan el a\u00f1o de e-CommerceAprovecha la estacionalidad para vender m\u00e1s Rebajas, Navidad, D\u00eda de la Madre, Halloween, etc. \u00bfC\u00f3mo aprovechar lo m\u00e1s destacado de tu a\u00f1o de e-Commerce?Cada a\u00f1o, es un ciclo repetitivo sin fin: las rebajas de invierno [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":34171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"wf_page_folders":[265],"class_list":["post-39439","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.3 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aprovecha la estacionalidad del e-Commerce para vender m\u00e1s<\/title>\n<meta name=\"description\" content=\"Ventas, Navidad, D\u00eda de la Madre, eventos internos... \u00bfC\u00f3mo aprovechar lo m\u00e1s destacado de tu a\u00f1o de comercio electr\u00f3nico?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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