Need to optimise the checkout of your e-Commerce site? Follow all our advice and tips on the subject in this article.
Your e-commerce website drives traffic but the impact on turnover and conversions is not exponential. This is normal. You’re only halfway to converting like never before. Put yourself in your customers’ shoes: they came to your site because they are interested in your offer. You’ve made sure you have a clear navigation that takes them directly to where they want to go: to the product page. Here’s what you need to achieve: when a visitor arrives on your product page, they are just one click away from ordering.
There is a valuable indicator that allows you to assess the loyalty of your e-commerce customers and measure the likelihood that they will recommend your products or services: the Net Promoter Score or NPS.
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