Wix or Oxatis
What is the most suitable solution for your e-commerce project?
To create your e-commerce site, you have drawn up THE shortlist of SaaS solutions in France. You have reviewed the different alternatives and now you are hesitating between Wix and Oxatis. How do you make the right choice for your project?
On one hand, you like Wix.
The platform, created in Tel Aviv (Israel) in 2006, is now favoured by nearly 110 million users worldwide to create their website or their blog. Its advantages? Great ease of use in terms of the management interface, and very neat designs in terms of the sites.
On the other hand, Oxatis also appeals to you.
100% French, the solution is designed exclusively for online sales. A good thing for your sales website project! Its advantages? Hundreds of e-commerce features directly available via the administrative interface, responsive customer support and support services on request (marketing, design, SEO etc.)
The 4 strengths of Oxatis (vs. Wix)
A solution specially created for e-merchants
A ready-to-use Made in France platform
Responsive and professional user support
An agency-like publisher
9 criteria for choosing the right e-commerce platform.
Filter the essential criteria for your e-commerce project to succeed
Packages & Rates
A comprehensive package and appropriate rate for the project
Wix and Oxatis are two CMS (Content Management Systems) with which you create and manage a website, independently, without needing advanced IT skills. The two platforms offer different subscription packages that adjust according to your needs.
My advice: in addition to the pricing aspect, make sure that the features offered by each solution match your project brief
check_boxThere are three levels of e-commerce subscription on offer at €20, €30 or €42 per month. The fine print? The prices are presented as a monthly price but there is an annual commitment. In other words, the whole subscription will be payable in one go.
check_boxDo you still want to pay monthly? You can, but the subscription price will be higher, and will not include certain features (like the free domain name for the first year).
An efficient and secure website
What are the advantages of a SaaS solution?
A true all-in-one solution, an SaaS site creation solution allows its users to access online software and benefit from associated services (hosting and maintenance management, system security, support etc.). It comes in the form of a monthly or yearly subscription.
View the ‘Shopify or Oxatis comparison‘ >>
On the other hand, an Open Source solution (such as PrestaShop or Magento) can be freely downloaded, free of charge, but it doesn’t provide specific services.
View the ‘Prestashop or Oxatis comparison‘ >>
The technical environment is essential for the operation of your site. I’m talking about everything related to hosting, maintenance, data security, updates etc. With Wix and Oxatis, all of this is included in the package. No need for you to worry about it! All the technical aspects are managed in a completely transparent way for you (as well as for your customers, by the way).
The major difference between the 2 solutions is in the functional environment:
Oxatis is a:
check_box100% e-commerce solution as the technology has been specifically developed for online sales
check_box100% French solution because of:
– their team of more than 150 experts dedicated to supporting e-merchants;
– their data centres, to guarantee data security and service reliability (your site is available 24 hours a day, 7 days a week, whatever the time of year);
– their digital, technical and banking ecosystem.
Getting started with the back office
The software’s back office is the control centre of your site. You manage your entire online business here: catalogue, customers, orders, marketing strategy etc.
Wix and Oxatis solutions are characterised by their ease of use and the intuitive nature of their administrative interface. Wix is one step ahead, in particular thanks to its editor based on Artificial Intelligence and which allows the automated design of a site, from a simple questionnaire.
Powerful e-commerce support (SEO, design etc.)
Once your site is launched your main concern is to make it grow and evolve. To achieve and even exceed your business objectives, make the most of all your tool’s options and features. Yes, but… Do you know how to set up displaying cross-selling in your catalogue or add a new payment method on your site? Wix and Oxatis offer user support in all their subscriptions to guide you through daily use of the software. Convenient!
Be careful though: do a Google search to get an idea of the quality and the responsiveness of each solution’s user support.
In addition to functional aspects, what about your long-term e-commerce strategy? If tomorrow you need help with web marketing or design: will you have to start a process of recruiting different service providers or freelancers? Or does your solution provide for such services as needed?
Interactive documentation and FAQs accessible online + technical support by email, and by phone depending on your subscription level, allow you to get answers to all your questions on how to use the solution’s features.
The differences with Wix?
check_boxTechnical support is available every day (including Sundays and bank holidays) until 10pm.
check_boxAn account manager is available to support you in developing your business: sharing good practices related to your business, discovering key features in terms of conversion and loyalty…
check_boxWant to go further? Oxatis has a design studio and SEO & ERP teams entirely dedicated to the success of their e-merchants. Result: you use the skills you need, when you need them, all in one place.
Professional & scalable design templates
Make an impact on your visitors from the first second they visit your website. How? By choosing a professional, convincing design that matches your image.
Wix and Oxatis offer design libraries which are suitable for all types of industries and are easy to customise with intuitive editors. No need for any web design knowledge to update the look of your website during the highlights of the year.
An enhanced product catalogue
A product catalogue is the heart of your online business. With Wix and Oxatis, you can manage the presentation and showcasing of your products:
check_boxCategories and brands
check_boxPresentation and product features
check_boxImages and videos
Oxatis is a software designed for selling online. You manage your catalogue (whatever its size) and set up your marketing actions (promotions, suggestive selling, customer reviews, sponsorship, loyalty etc.) thanks to 650 native e-commerce features, which can be activated directly on your dashboard. A specific module, “Dataplug”, allows you to update your catalogue and manage your stock (among other things) via a single Excel file. In terms of an increase in productivity, it’s really powerful.
Do you need additional features? Wix and Oxatis offer more advanced tools, in the form of apps, which are free or paid for.
You benefit from a library of more than 150 apps, developed by Oxatis and/or its partners. The solution’s R&D team always ensures the reliability and compatibility of the apps with the core software. Most of the apps are free or included in monthly subscriptions. The others are paid for – charged once (from €5 to €39 depending on the app) or sold by subscription (from €5 to €19 per month). Note: a free 15-day trial allows you to test the apps to make sure they meet your needs.
A wide range of payment and delivery methods
Delivery and payment should be considered as real conversion levers on your site.
How? By offering your customers their preferred delivery methods: express or standard delivery, at home or at the office, collection point, in store (Click & Collect) and even by appointment. The same goes for payment methods: bank card, PayPal, cheque, mobile, in 3 or 4 instalments, etc.
My advice: display your payment and delivery solutions on every page of your site to reassure your customers.
Oxatis has been working for 20 years with leading hauliers, banks and payment solutions in France and abroad. It is even the benchmark e-commerce solution for most major French banks (CIC, Crédit Agricole, Crédit du Nord etc.).
More than 40 payment solutions and 20 delivery methods are pre-integrated: PayPal, e-Transactions from Crédit Agricole, Monetico Paiement from the Crédit Mutuel CIC group, Amazon Pay, Colissimo, Chronopost, Colis Privé, Boxtal, Mondial Relay, UPS etc. You activate them directly from your back office.
An SEO-friendly site
Acquiring new customers is the never-ending quest for all e-merchants. The key to success? Activating different levers to increase entry points.
check_boxOrganic SEO: optimise your site to appear in the first natural search engine results (Google and Bing). On Wix as well as on Oxatis, you create your pages while optimising your organic SEO: you define your tags, customise the URLs, manage your sitemap etc.
check_boxAdditional traffic acquisition channels: publish your catalogue on different channels.
Marketplaces: Amazon, eBay etc.
Price comparators: Google Shopping etc.
Social media: Facebook, Instagram etc.
Email campaigns and SMS
Oxatis allows you to exploit each one of these additional acquisition channels: you activate those you need, directly on your back office.
Do you want to extend the distribution of your catalogue to other media? The platform offers additional apps (see the app store) and even partnerships with flow managers such as Iziflux or Shoppingfeed.
Comprehensive features for selling to businesses
With Oxatis all the functions required to implement your sales strategy for businesses are included.
You also have a complete B2B ecosystem to meet your specific business needs.
Oxatis offers connectors that are 100% compatible with the largest management software publishers: Sage, Lundi Matin Business, Cegid, Wavesoft, EBP. What about if you use another ERP software? The Oxatis ERP teams can provide you with bespoke connection solutions.
Thanks to these connectors, you manage your e-commerce business from your ERP. Your item, customer, order and stock data are synchronised and updated in real time on each tool, in a totally secure way. The result: you distinctly increase productivity.
Publishing my catalogue worldwide
Editor’s note: the number of available languages is a lot less impressive. With Oxatis, display your site in 8 languages and sell in 26 currencies. The difference with Wix? Your site is available, for each region/country covered, with a specific domain name, language, currency, pricing policy and communication. This means you can really take advantage of the business opportunities of international sales!
All you have to do is choose!
Wix is a reference tool for creating and managing a company presentation website.
Its strengths: the intuitive side of the tool and its features dedicated to content management.
Something to be remembered in my opinion: if the solution also allows retailer websites to be created, catalogue management and business growth can quickly be limited due to the lack of advanced e-commerce features.
Oxatis is a complete e-commerce platform, created by e-commerce professionals in order to respond to their challenges and growth.
The solution adapts to B2B & B2C online sales projects, in France and abroad.
You benefit from complete autonomy in managing your business, while at the same time, the option of calling on the expertise of dedicated teams, when you need them.