e-Commerce Good Practice
THE guide for an effective e-Commerce site
All the good practice to succeed online
Among the major challenges for businesses, Pure Players and Click and Mortars, the performance of their site is a strategic issue.
To ensure the profitability of their investments and online business, e-merchants define their web strategy by answering key questions: how do you convert visitors into buyers? ; what tools should be put in place to find new customers? ; what revenue should be applied to increase their spending? ; or how to retain them?
Alongside these strategic questions, it seems essential for e-merchants to closely follow e-commerce trends and innovations, such as changes in e-buyers’ behaviour.
The goal: on one hand, to guarantee the best conditions at start up, and on the other hand to effectively develop their business.
To help you achieve this goal, in this guide discover the good practice inspired by top performing e-commerce sites, as well as the essential growth levers to activate at different stages of your website’s life cycle.
- Creation: launch your site in the best conditions
- Redesign and migration: successfully transform your site and improve its performance
- Acquisition: attract more potential customers
- Conversion: turn your visitors into buyers
- Regulatory compliance: reassure consumers
- Average Order Value: augmenter les dépenses de vos clients [no content – to create]
- Loyalty: encourage your account customers to buy regularly
- e-Commerce KPIs : improve your return on investment
For 20 years Oxatis teams have assisted in the e-commerce development of several thousand companies. The advice and good practice from this guide are the result of this experience and our business expertise, from a range of 21 different business sectors (from the world of fashion to that of household goods, including sport, industry, beauty and even professional equipment)..
The main reason a retailer wants to sell online is to increase their visibility. To do this, publishing their product catalogue on one of more marketplaces is an excellent opportunity.
Everything you need to know about Instagram ads, including how to set up your first advertising campaign on this social media platform.
Good news for NewOxatis merchants, just in time to prepare for the Pick Season! Our teams are providing you with a selection of designs ready to be activated in your administration interface. Try it out for free and right now!
The price of a website depends on your ambitions. If you want to compete with the biggest players, you will have to have the means to match your ambitions.
Think in terms of return on investment.
A silent revolution in consumer habits is slowly taking place and is shaking up the digital strategy of many brands.
Need to optimise the checkout of your e-Commerce site? Follow all our advice and tips on the subject in this article.
In order to increase your ranking in local searches, you need to give some details to Google using microformats. These are enriched tags that allow search engines to better understand the structure of your site, to better position you.
The NewOxatis e-commerce experts show you how to stand out from the crowd by highlighting your offers during the summer sales.
Your e-commerce website drives traffic but the impact on turnover and conversions is not exponential. This is normal. You’re only halfway to converting like never before. Put yourself in your customers’ shoes: they came to your site because they are interested in your offer. You’ve made sure you have a clear navigation that takes them directly to where they want to go: to the product page. Here’s what you need to achieve: when a visitor arrives on your product page, they are just one click away from ordering.
The NewOxatis e-commerce experts show you how to get the most out of the game by highlighting your promotions during the summer sales.
There is a valuable indicator that allows you to assess the loyalty of your e-commerce customers and measure the likelihood that they will recommend your products or services: the Net Promoter Score or NPS.
Prepare 2021 now. Which B2C e-commerce events to follow? How do you create your B2C agenda for 2021? Stay one step ahead of your competitors!
First rule in e-Commerce: always adapt! The COVID-19 pandemic and the huge impact it has on how people buy…
Do you have any questions?